Background: born in Hertfordshire, lived in Kenya and South Africa, graduate in Psychology from the University of Cape Town
Career: worked with Accenture for 15 years as a change specialist before starting Optimise in 2002 and shifting to a focus on healthcare
What motivates me: making an inextricable link between strategy and action, being passionate about what I do each day, engaging 1.3 million people in the future NHS
Style of working: connecting with people, building momentum, planning for sustainability, cutting through the usual reasons why not
Direct contact: 07734 812644
Email: hforbes@optimiselimited.co.uk

